#Cool name logos how to

And in a market with dozens of brands vying for attention, that might even be shorter. That’s all the time consumers have to look at your content. Step 4: Prioritize the legibility of your logo fonts.Įight seconds. If you are a financial institution trying to gain the trust of your customers, then maybe serif logo fonts are best for you. You can do this by delving into your target audience’s minds to analyze their values, traits, and lifestyle. Sure, visually appealing logos can turn heads, but keep in mind that it should also be reflective of your personality. Step 3: Align your logo fonts with your target audience.ĭo your logo fonts resonate with your audience? Or are they just pretty to look at? How do they appeal to your audience? What design elements work? And finally, assess if they can successfully convey their core brand messaging through their logo font. Look into the fonts, icons, and overall design styles used by your direct and indirect competitors. One way to minimize such risks is by running a competitor analysis before kickstarting your logo design. Having a forgettable logo or a logo similar to your competitors can make you lose or confuse your audience. Step 2: Analyze your competitors and their logo fonts.

#Cool name logos how to

Check out expert tips on how to decode your brand identity. That said, it is best to start by defining how you want others to see you and the emotional connection you want to evoke. It also ties together your brand personality and brand voice. It adds character to a rather bland text or an icon. Your logo font is a vital expression of your brand identity.